Statistics

Latest global tourism & digital platform insights

Global travels have increased by 42% over the past 3 years. Travellers are looking for unique experiences and value - Global Travel Survey 2025 Summer

Sri Lanka

SLTDA 2023

4,346

Total Hotels

53,229

Total Rooms


1,487,303

Total Tourist Arrival

12,553,000

Foreign Guest Nights


8.44

Avg Stay Nights

2.07B USD

Foreign Earnings


190

Arrivals By Country

Singapore

STB 2024

16.5M

Tourist Arrivals

6.1M

Hotel Rooms Booked


3.8

Average Days

24.5–26B USD

Tourism Revenue

Thailand

PRD Thailand 2023

28M

Tourist Arrival

35.37B USD

Foreign Earnings

Vietnam

VNAT 2023

12.6M

Total Tourist Arrival

Switzerland

Swiss Tourism 2024

42.8M

Overnight Stays

16.2M

International Visitors


6.1

Average Nights

19.5B USD

Tourism Revenue

United States

US Travel 2024

72.4M

International Arrivals

1.9B

Domestic Trips


10.3

Average Nights

200B USD

Tourism Revenue

United Kingdom

ONS 2024

42.6M

Visitors

32.5B GBP

Visitor Spend


7.2

Average Nights

85%

Hotel Occupancy

Spain

INE Spain 2024

93.8M

Tourists

108B EUR

Tourism Revenue


7.1

Average Nights

2.3M

Hotel Beds

Italy

Eurostat 2024

134M

Foreign Tourists

151B EUR

Tourism Receipts


6.9

Average Nights

1.1M

Rooms

Social Media Platforms

Global Digital Usage 2024/2025

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3.05B

Facebook Users

28.5B

Monthly Visits


2.4B

Instagram Users

6.9B

Monthly Visits


1.7B

TikTok Users

3.0B

Monthly Visits


Pinterest-color Created with Sketch.
518M

Pinterest Users

1.1B

Monthly Visits


410M

VK Users

0.9B

Monthly Visits

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